The Global Trade Distribution Processes of marks and spencer Essay

The Global Trade Distribution Processes of marks and spencer - Essay Example It has 766 stores in the UK in major shopping centres, airports, railway stations, retail parks and service stations (Brook Intelligence Centre, 2013). The company has a huge presence in the international market and has stores in Europe, Asia and the Middle East. M&S sells through different channels including in store ordering, telephone, home catalogue and online. Operating Segments The company specialises in various forms of trade. First, the company sells home products, clothing as well as food that are sourced from over 2000 suppliers from different parts of the world. (Brook Intelligence Centre, 2013) The entity is also the leading retailer in lingerie, women wear, and its market share has grown rapidly in all other market segments. The company aims to become a multi channel retailer will various sources of revenue ranging from mobile to internet channels in the UK and across the global market. The company also offers financial services through the M&S Bank that was started in 2 012 including loans, travel, cards, insurance, savings and investments (Brook Intelligence Centre, 2013). Shop Formats The company’s outlets are designed in an attractive way and since they are spacious, the shopping experience is simply amazing. There are core shops that include M&S Food Halls and a collection of the company’s clothing line. ... Finally, M&S Simply Foods supply groceries and home ware (Brook Intelligence Centre, 2013). Company’s Global Trade Strategy The company came up with a three-year strategy in November 2010 to change the company from a conventional retailer into a global multi- channel retailer. The first phase of the plan was from 2010 to 2013 that focuses on the UK market (Brook Intelligence Centre, 2013). The second phase focused towards developing the company’s presence in the international market. In November 2010, the company set out to increase its revenue by ?1.5billion to ?2.5billion over the next three years (Brook Intelligence Centre, 2013). However, due to the decline in the economic environment, the company expects to achieve a decline in revenues (Brook Intelligence Centre, 2013). Focus on the UK As earlier explained the company’s plan for 2010-2013 focused on business in the UK. This involves enhancing the brand name in its areas of operation. Branding takes centre s tage of all advertising campaigns. Owing to the fact that the market is becoming increasingly competitive, the brand is meant to draw attention to the value and quality offered in their product. The women swear sector has been underperforming as shown in the SWOT analysis discussed later in the paper. The company has come up with new store designs at the end of 2013. With regards to the food section, the company mainly focuses on freshness, convenience and freshness. In 2012, M&S started working on delivering a better shopping experience for their customers through the new store layouts (Brook Intelligence Centre, 2013). The new store designs offer improved navigation and better brand differentiation. The stores have been designed according to local demographics. Multi-Channel The company aims at