Point-Of-Purchase Advertising Essay Example | Topics and Well Written Essays - 750 words

Point-Of-Purchase Advertising - Essay Example Every time I pay for something at a convenience store or shopping mall, my eyes always stray to the magazine rack. The colorful front covers never fail to catch my attention. What is featured on those covers is also eye-catching. While I wait for my turn with the cashier, I find myself reading the tidbits about celebrities or appreciating the blurbs on interior decorating. On some days I would find myself getting a copy of one or two magazines from the display to add them to my purchases. The same thing happens to me when it comes to food. Whenever I go grocery shopping, I always come home with something I did not plan on buying. There was one time I only wanted to buy toiletries but arrived home with three cans of Campbell’s Mushroom Soup because the store was having a Buy One, Take One promo on the product. On other days, I would get a spaghetti pack since the store would have noodles and canned tomato sauce packaged as one item. The last product would be cosmetics. As a fem ale, I would always be on the lookout for bargains and sales. Although I am not the type to go to the mall specifically to buy any kind of make-up, when I see a basket with lip colors for a discounted price a piece, I normally grab some, thinking I could send them out later as gifts. This happens most often during the Christmas season when a number of cosmetic items are on sale. Another reason I tend to buy an eye-shadow kit, for example, is when the sales person offers to try the colors on me and I end up looking really nice. For food, cosmetics and magazine, I often find myself buying the products because of several reasons. For the magazines, I patronize because I find certain stories on the cover interesting. I am also a big fan of some celebrities so when they are featured by a magazine and I like the story about them, I buy the literature. I find the point-of-purchase marketing for this product helpful. If the magazines were not displayed near the checkout counter, I would not have seen the magazines. If so, I would not have gotten the information I was interested in. For the food products, I think their POP marketing was also effective but not as effective as that for the magazines. I did not find these annoying. However, I think that some of these did not even reach their target markets on some days. For example, as I was heading towards the dairy section one time, I happened to notice some promotional products on the display in another section. Since I did not need anything in that section, I did not stop to check out the items being advertised. In this sense, I think the POP was wasted. I have the same sentiments for the POP marketing used in cosmetics. I think these products are more of a luxury for most consumers than a necessity. On the other hand, customers will be still be encouraged to buy lipstick or compact powder after POP marketing like trial make-up, discounts and freebies because it is a chance to have a very expensive product to beautify themselves with. As a marketing executive for any of the three products, I would continue to spend some of my advertising budget on point-of-purchase advertising. These kinds of promotions â€Å"have been found to have a significant influence on consumer shopping behavior†¦ Point-Of-Purchase Advertising International (POPAI) reports that as much [as] 75 percent of buying decisions are made in-store.† (Nicolas, 2007) I would probably change some aspects of the POP based on the location of the product in a grocery store, for example. Not all products can enjoy the spot near the cashier where people spend time in line and can still make an impulse decision on the items in their line of vision. Some products are even in an aisle that may only see

Curriculum and course design Research Paper Example | Topics and Well Written Essays - 2500 words

Curriculum and course design - Research Paper Example Too Much Data 7 3.1.1.What Could Be Done? 7 3.2. Too Many Exercises 8 3.2.1.What Could Be Done? 8 3.3. Availability of Answer Key 8 3.3.1.What Could Be Done? 8 3.4.Vocabulary List 8 3.4.1.What Could Be Done? 8 3.5.Daily Mini Diary 9 3.5.1.What Could Be Done? 9 4.Good Class Room Material 9 4.1. Informative and Authentic Reading Material 9 4.2. Computer and Internet 10 4.3.Worksheets and Quizzes 10 4.4.Creative Exercises 10 5. Conclusion 10 1. Introduction Robert Burshfield (author of the book: ‘Unlocking the English Language’) believes: "Any literate, educated person on the face of the globe is deprived, if he does not know English". English, being the language which is most widely published and spoken by more than 250 to 350 million non-native speakers, is now the prerequisite for anyone to consider himself as part of the new concept of globalization. Having an international recognition it is the most commonly spoken and used language as compared to any other colonial la nguages like French, Spanish, etc. In Asian countries like Indian, with variety of languages, English is commonly used as a source to unite them. As a medium of language in schools, court of law, newspaper and other electronic media, it is spoken and written in India, more than in England itself. Having more than 508 million speakers across the globe, English is not used as world language due to number of its speakers but because it is widely used as the foreign or secondary language outside its native areas. This importance of English as a global language, initiated the concept of making it an entire course added as a part to the curriculum of schools across the globe. The course dose not only provide value addition in form another language to the learner but also opens new broad horizons to better understanding of English culture, heritage and civilization. Taking into account the importance of English language, it is concluded that this course is very beneficial to students in se condary school, who do have some previous knowledge of English but lack the full command on it as a language. The benefits will be further highlighted in the report. There is room for some suggestions to further improve the course content which would also be covered as part of the report. 2. Usefulness of Course – A Critical Analysis 2.1. Global Benefits 2.1.1. Jobs and Career As we talked about the new emerging concept of globalization, in the above introductory paragraph, we identify that English language enjoys the recognition of an international language used as a common medium of communication among people from various cultures. The audience of the course is Secondary School entry level students, who in later stage will be required to relocate globally for the purpose of education, jobs, etc. When required to work in diverse cultures, having acquired a command on an international language, they will possess a value addition tool that will help them gain a competitive edg e in their field. They will be preferred over students who lack the element of a common language that is used across the organization in any multinational. 2.1.2. Education In the field of education, globally every university or high school offers courses having English as primary language for instructions. The students having good command in this language will feel more comfortable while selecting their course and will have a more diverse variety of options for selection.

Discuss the treatment of the sacrament of confession in Essay

Discuss the treatment of the sacrament of confession in Boccaccioâ‚ ¬Ã¢â€ž ¢s tale of Ser Ciappelletto, The Summoning of Everyman, and Hesseâ‚ ¬Ã¢â€ž ¢s Narcissus and Goldmund - Essay Example In the spirit of a culture beginning to question the superficiality of dogma, Boccaccio transcends the cynical humor of Ciappelletto’s confession, and the friar’s absolution, reminding us that there is a divine immanence beyond and above the temporal, sometimes absurd practices of the medieval church. After Ciappelletto’s false confession, the narration muses that he may have, at the last, received forgiveness for his many sins, having â€Å"made so complete an act of contrition that perchance God had mercy on him†¦Ã¢â‚¬  (Boccaccio 89). But considering the evidence of his transgressions, eternal punishment is a much more likely fate. In other words, he may have fooled the friar and ultimately received canonization, but true justice is another matter Saint or no, Ciappelletto faces a verdict from which he cannot escape through bluff and deception. It is not given to us to know the final disposition of Ciappelletto’s soul but if eternal damnation is his lot, then it is a â€Å" manifest token of the superabundance of the goodness of God to usward, inasmuch as he regards not our error but the sincerity of our faith, and hearkens unto us when, mistaking one who is at enmity with Him for a friend, we have recourse to him, as to one holy indeed, as our intercessor for His grace† (Boccaccio 90). Confession has enabled Ciappelletto to â€Å"work the system,† to play on notions of holiness, seen through the prism of a worldly church, in order to receive absolution and achieve sainthood. His confession typifies the comparative spiritual impotency of the medieval church, itself a wan reflection of the true spirit it purports to embody. Flouting the sacrament, he has effectively lied his way to sainthood. But Boccaccio assures us that, for all his fabrications, Ciappelletto’s punishment surely must be all the worse in the next world for having â€Å"gotten away with it† in this

The Cold War and American Foreign Policy Essay Example | Topics and Well Written Essays - 1000 words

The Cold War and American Foreign Policy - Essay Example Two names more important than perhaps any other in terms of The United States foreign policy and its impact, position and effect in the Cold war are those of Paul Nitze and George Kennan, senior officials in the American administration, with sharply contradicting views and positions of strategy. Each had a highly contrasted sense of policy from the other, in terms of how the United States should take a stand towards the Cold War and what would be the most favorable policy for their victory and the Soviets’ defeat. These views and the lives of these two men are outlined in Nicholas Thompson’s book, The Hawk and The Dove, and are investigated in the paragraphs to follow, along with the question of who influenced American foreign policy more favorably and what effect it would have on the ultimate result of the Cold War. To outline their most fundamental disagreement in a nutshell, one believed in prevention and the other believed in action. One of them, Nitze, believed the ir strategy should be to surpass any limits of capability the soviets may hold them responsible for and then act on them, while the other, Kennan, believed to think like the soviets would, try to analyze their intentions and then counter or contain them until they themselves internally collapsed, known as his policy of containment. Kennan, who believed in the latter, was of the belief that the soviets were fundamentally weak and insecure and that it would not take much for them to collapse, assuming they were handled correctly. Nitze on the other hand was of the opposing view that the Soviets were fast gaining power and that Moscow would attain strategic superiority from the United States in a few years, which he hoped to counter before it occurred. Where Kennan believed that it just took to understand the Soviets’ intentions and thoughts to end the cold war, Nitze believed it took to understanding and surpassing their every capability. To understand how fundamentally differe nt the two men were, it is of interest to note that foreign policy aside, they even differed on their own country: Kennan condemned America for its vulgar culture, and its people for having a complacent and mediocre standard. Nitze on the other hand was convinced of America’s power and central hold on the world. Therefore, given their completely contrasting view, one ready to take the back-seat and one ready to accelerate with full force, they can both be said to sum up the two sides of a generation’s argument on the Cold War and America's foreign policy regarding it. Of course there were also many incidents where the two men, who were close friends, did agree, such as the Marshall Plan, or their stance on the American position in Vietnam, in which cases they tended to prove that they were quite correct in their judgment and often received favorable reaction. Nonetheless, those few times aside, they had different viewpoints at a primary and fundamental level, thereby m aking it more likely for them to disagree than agree. These differences however did not prevent them from seeking mutual benefit from each other’s policies. For example, Nitze extracted military benefit from Kennan’s theory of containment, by negotiating deals with Soviets regarding the United States military, and by keeping the military and its allies safe. Kennan on the other hand enjoyed a certain level of military and otherwise superiority from which to excise his policy of containment, thereby proving that each was necessary factor in American policy on the Cold War and that while each contradicted each other, it did not necessarily mean that they clashed with each other. Where the differences in their thinking arose from is of no mystery, as it was indeed early experience in the lives of both these men that were to shape them for the rest of their life. One’s experience with the Cold War, Nitze's, consisted of dealing with the live aftermath of a Nuclear W ar, on the scene