Sunday, April 19, 2020
The slotting fee Essay Example
The slotting fee Paper In the financial report, Burns Philp, at the time of each acquisition, created a provision for rationalization. When restructuring cost was subsequently incurred, related expense was written off against the provision until the provisions were exhausted and, then, the expense was directly charged against the annual profit. This aggressive accounting treatment gave rise to problems as high restructure costs increased asset value in financial reporting despite uncertainty about the realization of the benefit in future. A slotting fee is an extra payment to supermarkets to ensure the availability of shelf space in supermarkets for the companys products. In aggressive competition with McCormick, Burns Philp paid substantial slotting fees to increase market share. Slotting payment contracts were often made for three or four years. In the first year, the relevant payment was charged directly against profit in that year. Meanwhile, the amount relating to subsequent years was capitalised in Other Assets which would be charged against profit in later years. According to AASB SAC4, expenses may be capitalized only when there is a reasonable expectation that future benefit will be realized to recover the amount. Otherwise, it is more appropriate to expense the total amount immediately. For Burns Philp, Large amounts of capitalised slotting fee were subsequently written off against profit in 1996($33. 9M) and 1997($136. 4M). Intangible assets valuation (1) Tradename asset valuation. VRC valued tradename assets using the relief from royalty method. We will write a custom essay sample on The slotting fee specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The slotting fee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The slotting fee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The valuer gets net profit in current year and assumes net profit from future years and then divides the royalty rate to calculate the royalty value in the current year and discount to the present value. One way to check the appropriate royalty rate is to see whether sufficient net profit has been derived from the use of a tradename to recover payment of the royalties in past years. Otherwise, the royalty rate should be adjusted to a lower level and the tradenames value should be written down. In the table above, the trend in these two rows was obviously not correlated. Another check focuses on calculating net profit. According VRC approach, the upfront slotting fees and the Ankeny restructuring costs which supported the achievement of long term strategy were not considered a relevant expense. With the poor performance in 1997, the cost was not recovered by long-term economic benefit and should appropriately be recognised as an expense. (2) Another issue is internally generated asset valuation. Regarding AASB1013, goodwill value is only recognised in financial reports when it is purchased. While when VRC valued the tradename, it included both purchased and internally developed tradenames. The consolidated value will make the value of tradenames overstated. As the tradename value of herbs and spices business was materially overvalued, it was written down by $435. 5M in 1997. Audit risk is the risk that the auditor may express an inappropriate opinion or accept financial information that is materially misstated. Audit risk is commonly assessed within three components. Inherent risk, control risk and detection risk.
Friday, April 17, 2020
Using Phrases to Impress College Admissions Officers
Using Phrases to Impress College Admissions OfficersYou may not think that you need a lot of essay samples to write an acceptable and interesting college-level essay. After all, you've got great ideas for paragraphs, and you can get by just fine with these alone. After all, you'll have a college admissions officer giving you advice and pointing out things you should change.But remember, this is a major decision, and you want it to be as easy as possible to answer the questions about your interests, your dreams, and what you're hoping to accomplish when you go to college. You want to give them nothing but information and hope that they'll see how important it is for you to get a good education. That's why you need to have several different paragraphs ready to go on paper for any college-level essay. For every college, you'll find one that is different in that you will be given a sample paragraph.You will find these samples for real college applications, online college essays, and busi ness essays. For the best results, you will want to write each paragraph after the essay writing software has been introduced. The writers should work at ease so they can put their own words in the proper order. Don't rush or make changes while they're still trying to get used to working without prompting.Even the top colleges are turning to the Internet to get their college admissions officers' attention and evaluate their prospective students. The main reason is that the potential for fraud has never been greater. Because so many people can now access the Internet, there are so many new and attractive opportunities for fraud. So these colleges are using the Internet as a tool to better judge the potential of students.When it comes to essays, many colleges and admissions officers are getting a lot more sophisticated in how they grade. In some ways, this is a positive thing. If you use the same essay writing software as the colleges do, you should be able to use the same style and o utline, and at least your sentences should be similar enough. This is important, since colleges have made it clear that they want you to come up with a great essay based on your personal experience.After you've written your first draft, it's time to test it and see if it would work for your college essay. You will need to add some of your own personal opinion and writing style into it, and this might take some adjusting. If you really want a good, competitive college essay, make sure you give yourself plenty of time to make the necessary changes before the essay is due. While it might seem like the kids are getting all the praise, the attention is actually going to the college admissions officer.It's a good idea to not forget that the college admissions officer wants to read your personal essay. You need to realize that you have to impress them, and the kind of essay you write is going to determine whether you will have an excellent college experience or not. A great college educati on does not happen overnight. It's a journey that takes months, if not years, to complete.Remember that it's a good idea to start with as much detail as possible in the first paragraph, to get the student's ideas flowing. The rest of the paragraphs should be about expressing yourself and coming up with a thesis statement. Then, use your personal experiences to tell the story of why you're applying to college, and why your passions match the colleges' mission.
Wednesday, April 15, 2020
Siemens Electric Motor Works Essay Example
Siemens Electric Motor Works Paper Ten years ago our electric motor business was in real trouble. Low labor rates allowed the Eastern Bloc countries to sell standard motors at prices we were unable to match. We had become the high-cost producer in the industry. Consequently, we decided to change our strategy and become a specialty motor producer. Once we adopted our new strategy, we discovered that while our existing cost system was adequate for costing standard motors, it was giving us inaccurate information when we used it to cost specialty motors. Mr. Karl-Heinz Lottesââ¬âDirector of Business Operations, EMW SIEMENS CORPORATION Headquartered in Munich, Siemens AG, a producer of electrical and electronic products, was one of the worldââ¬â¢s largest corporations. Revenues totaled 51 billion deutschmarks (DM) in 1987, with roughly half this amount representing sales outside of the Federal Republic of Germany. The Siemens organization was split into seven major groups and five corporate divisions. The largest group, Energy and Automation, accounted for 24 percent of total revenues. Low wattage alternating current (A/C) motors were produced at the Electric Motor Works (EMW), which was part of the Manufacturing Industries Division of the Energy and Automation Group. High wattage motors were produced at another facility. THE ELECTRIC MOTOR WORKS Located in the small town of Bad Neustadt, the original Siemens EMW plant was built in 1939 to manufacture refrigerator motors for ââ¬Å"Volkskuhlschraenkeâ⬠(peopleââ¬â¢s refrigerators). Less than a year later, Mr. Siemens decided to halt the production of refrigerator motors and began to produce electric motors for other applications. We will write a custom essay sample on Siemens Electric Motor Works specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Siemens Electric Motor Works specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Siemens Electric Motor Works specifically for you FOR ONLY $16.38 $13.9/page Hire Writer At the end of World War II, the Bad Neustadt plant was the only Siemens factory in West Germany capable of producing electric motors. All the other Siemens production facilities had been completely destroyed or seized by Eastern Bloc countries. After an aggressive rebuilding program, Bad Neudstadt emerged as the firmââ¬â¢s primary producer of electric motors. Through the 1970s, WMW produced about 200 different types of standard motors, at a total annual volume of about 230,000 motors. Standard motors accounted for 80 percent of sales volumeââ¬âthe remaining 20 percent were customized motors. The production process was characterized by relatively long runs of a single type of motor. Because identical motors were used by a wide range of customers, standard motors were inventoried and shipped as orders were received. Production of standard A/C motors was extremely competitive. The key to success was to reduce costs so that the firm could price aggressively while making a profit. Despite a major expansion and automation program begun in 1974, by the early 1980s it had become obvious that the lower labor rates of the Eastern Bloc competitors gave them an insurmountable cost advantage. CHANGE IN STRATEGY An extensive study of EMWââ¬â¢s production capabilities and the market for electric motors indicated that EMW was in a position to become a profitable producer of low-volume, customized A/C motors. To help implement this strategy, the Bad Neustadt plant was enlarged and dedicated to the manufacture of A/C motors with power ratings ranging from 0. 06 to 18. 5 kilowatts. These motors supported a number of applications including automation engineering, machine tools, plastic processing, and paper and printing machines. For the new strategy to succeed, EMW needed to be able to manufacture efficiently a large variety of motors in small production runs. Between 1985 and 1988, EMW spent DM50 million a year to replace almost every machine on the shop floor and thereby create a production environment that could support its new strategy. By 1987, the production process was highly automated with numerically controlled machines, flexible machining centers, and robotically fed production processes used throughout the factory. Large-volume common components were manufactured using the appropriate automated equipment, whereas very low-volume components might be made in manual processes. Where possible, flexible manufacturing was used to produce small-volume specialty components. While a normal annual production volume for common components might be 100,000 units, a single component could have up to 10,000 custom variations that might have to be produced one at a time. To design a custom motor, modifications were made to a standard motor design. The process involved determining where standard components would not be used. These standard components were replaced by custom components that provided the functionality required by the customer. By 1987, the EMW strategy seemed to be successful. Of a total of 65,625 orders accepted, 90 percent were for custom motors. A total of 630,000 motors was produced (see Exhibit 1). Including all customized variations, Siemens EMW produced about 10,000 unique products that collectively required 30,000 different special components. Exhibit 1 Distribution of Orders Accepted for Production in 1987 Number of Motors3% 630,0009%99 motors44% 52,80014%20-99 motors31% 157,50026%5-19 motors13% 75,60048%2-4 motors7% 31,5001 motor5% Number of Orders65,625 CHANGE IN THE CALCULATION OF PRODUCT COSTS Beginning in 1926, EMW had used a product costing system. This system assigned material and labor costs directly to the products and divided overhead costs into three categories: material related, production related, and support related. Material-related overhead included costs associate d with material acquisition, and was allocated to products based on their direct materials cost. Production-related overhead was directly traced into production cost centers, and was allocated to products using either direct labor-hours or machine-hours, but not both. For more manually intensive machine classes, direct labor-hours was used; for machines whose operation required few direct labor-hours, machine-hours was used. In 1987, EMW used 600 cost centers, one per machine type. Support-related overhead was allocated to products based on the sum of direct material and direct labor costs, material overhead, and production overhead. The breakdown of each cost category as a percent of total costs was as follows: Percent of Total CostsBurden Rate Direct material29% Direct labor10 Material overhead25. 7% of material cost Production overhead33(600 different rates) Support-related overhead2635. 4% of manufacturing cost Two years after the change in strategy, problems with the traditional cost system became apparent. Managementââ¬â¢s concern with the traditional cost system was its inability to capture the relation between the increased support costs and the change in product mix. Under the traditional system, support costs were allocated to each motor based on its consumption of direct materials, direct labor, and either direct labor-hours or machine-hours. Management felt that most support costs were more closely related to the number of orders received or the number of internal factory orders for the customized components required by a specific model of motor. As shown in Exhibit 1, 74 percent of the orders accepted for production by EMW after the change in strategy were for fewer than five motors. This simultaneous increase in the number of orders and reduction in the average number of motors per order increased the load on the production support departments. An analysis of the way work was generated by orders in the shipping and handling, order processing, technical analysis of incoming orders, billing, and product costing departments indicated that the same resources were required to process an order for one motor as an order for 100 units of that motor. The increase in the number of products with special options similarly caused the production scheduling, purchasing, packaging, product development, and design departments to expand. An analysis of the way work was generated by special components in these departments indicated that it was not the total number of special components (i. e. , unique part numbers) in each motor design that determined the work load. For example, processing an order of 50 units of a custom motor with a design requiring 10 special components per unit generated the same amount of work as processing an order of only one unit of a custom motor also requiring 10 special components. For either order, 10 special components had to be processed. In 1987, EMW processed 65,625 customer orders. The motors produced to fill these orders required that 325,000 different batches of special components be processed. In total, over a million units of special components were produced in 1987. An extensive study was undertaken to identify the support costs that management believed were driven by processing customer orders and processing internal factory orders for special components. Part of each of the following departmentsââ¬â¢ costs was allocated to two new overhead cost pools: ?Costs Related to Customer Order Processing Billing Order Receiving Product Costing and Bidding Shipping Costs Related to Processing Orders for Special Components Inventory Handling Product Costing and Bidding Product Development Purchasing Receiving Scheduling and Production Control Technical Analysis of Incoming Orders Once these costs were identified they were removed from the former support-related cost pool and assigned to two new cost pools. Exhibit 2 illustrates the formation of the two process-or iented cost pools for 1987. The first column presents total costs grouped by traditional costing system definitions. To move to process-oriented costing (PROKASTA ), DM6. 3 million as removed from the engineering costs and DM27 million from administrative costs; these DM33. 3 million of costs were then assigned to the new cost pools, DM13. 8 million to order-processing costs and DM19. 5 million to special components costs. Exhibit 2 1987 Reconciliation Traditional Cost System to Process-Oriented Systems (thousands) TraditionalTransferredProcess-Oriented MaterialDM105,000DM105,000 Material overhead6,0006,000 Labor36,00036,000 Labor or machine overhead120,000120,000 Manufacturing cost267,000(74%)*267,000(74%) Engineering costs12,000DM(6,300)5,700 Tooling costs22,500022,500 Administrative costs60,000(27,000)33,000 Support-related cost*94,500(26%)(33,300)(9%)61,200(17%) Customer order-processing13,80013,800 Special components processing19,50019,500 Total costDM361,500DM 0DM361,500 * Percent of total cost. With process-oriented costing, the cost of the base motor from which the customized product was derived and the cost of each custom component was calculated using the traditional cost system but with the new, smaller support-related cost pool (see Exhibit 3). The two new cost elements (customer order and special component order processing) were then added. EFFECT OF THE MODIFIED COST SYSTEM In 1987, EMW received close to DM1 billion in orders, but accepted only DM450 million. Production volume ran at 115 percent of rated capacity. The product cost information generated by the redesigned system played an integral role in helping EMW managers determine which orders were profitable and should be accepted. Mr. Karl-Heinz Lottes, Director of Business Operations, commented on the role of the new cost system in helping to establish the new strategy: Without the redesigned system, our new strategy would have failed. With the information generated by the process-oriented cost system we can identify those orders we want to accept. While some orders we lose to competitors, most we turn down because they are not profitable. Anyone who wants to understand the importance of the PROKASTA system simply has to look at the costs of some typical orders under the traditional system and PROKASTA. Exhibit 3 Unit Costs for Five Motor Models (DM) Modified Cost System ABCDE Cost of Base Motor (before assignments from two new cost pools) 304. 0 304. 0 304. 0 304. 0 304. 0 Cost of All Special Components* (before assignments from two new cost pools) 39. 6 79. 2 118. 8 198. 0 396. 0 No. of Different Types of Special Components per Motor123510 AssumptionsBase Motor CostSpecial Components Cost Materials9012. 0 Material overhead50. 7 Direct labor354. 5 Manufacturing overhead11715. 0 Manufacturing cost24732. 2 Support-related overhead (modified)577. 4 Unit cost (before assignments from two new cost pools)30439. 6 * For illustrative purposes, each different special component is assumed to cost DM39. 6 per unit. Questions: 1. Consider the five illustrative motor models in Exhibit 3. Under the former (traditional) system, what would the full cost of fulfilling an order for one unit of each model have been? What would have been the average cost per unit of each model if 10 units were ordered? 20 units? 100 units? What do your results suggest about the shortcomings of the old system with the new strategy? 2. Repeat the Question 1 calculations using the modified (PROKASTA) system. Have the shortcomings in the traditional system been addressed? 3. How significant are the differences in the average cost per unit between the modified system and the traditional system? Respond by examining the ratio of modified to traditional cost for each of the twenty model-type/order-quantity combinations. ) 4. Siemensââ¬â¢s former cost system had 602 cost pools; the modified system added only two additional pools, through which a relatively small portion of overhead (DM33. 3 million out of DM220. 5 million total overhead) was assigned. Explain why such an apparently modest elabor ation of an already complex cost system significantly changed the costs of certain model/quantity combinations. 5. Suggest how Siemens could further improve its system while at the same time reducing the total number of cost pools well below 604.
Sunday, March 15, 2020
The Pit and the Pendulum essays
The Pit and the Pendulum essays The Pit and the Pendulum is a short story written by Edgar Allan Poe and uses themes such as the conflict between physical and mental aspects of the human body. Poe also uses religion as a major theme in this story. This story is perhaps one of Poes more popular works. Poe uses elements frequently repeated in his other stories. The Pit and the Pendulum combines elements of both the grotesque and the arabesque (Thompson). This is shown when the main character must use his mind to overcome his torturers when his physical capabilities have failed him. Though not one of Poes best works, it achieves its own place as a hair-raising short story. This story uses symbolism involving religion, such as, the hand of General Lasalle reaching down to save the man represents the hand of god saving a soul. When the cell is about to explode this represents the fire and brimstone of hell (Thompson). The Pit and the Pendulum also uses aspects of the struggle between the two states of consciousness (Burduck). The states are that of the grotesque, which is of the body, and the arabesque, that of the mind. Mostly, the story is told by a man with only mental capabilities because physical exertion proves impossible at times. This is shown when the man is attempting to determine the size of the cell when he faints because he was so physically drained. Much of the story is devoted to the conflict of these two consciousnesses. As the man tries to free himself, he must rely on his sometimes maddened mind (Burduck). This stroy shows us that mankind can achieve their goal through his intelligence, and succeed despite overwhelming odds. This is exemplified by showing the man with almost no chance of survival and must rely on his mind and will power to live, who eventually beats his oppressors. I believe that this story shows that if we have faith in being rescued and a strong will to triumph ove...
Thursday, March 12, 2020
Free Essays on Titern Abbey
worth attempts to compare... Free Essays on Titern Abbey Free Essays on Titern Abbey Analysis of ââ¬Å"Tintern Abbeyâ⬠Whereas most individuals tend to see nature as a playhouse that should alter and self-destruct to their every need, William Wordsworth had a very different view. Wordsworth perceived nature as a sanctuary where his views of life, love, and his creator were eventually altered forever. The intensity of Wordsworthââ¬â¢s passion for nature elevated him from a boy into the inspiring man and poet in which he is recognized to be today. One of the most compelling works Wordsworth ever devised was that of ââ¬Å" Lines Composed a Few Miles Above Tintern Abbey.â⬠The poem enlightens the reader on the awesome power and depth of nature, which Wordsworth has discovered in his trials and tribulations upon the earth. Thus, to full understand the significance of nature in all lives told through ââ¬Å" Lines Composed A few Miles Above Tintern Abbeyâ⬠one must understand the setting and mood, as well as comprehend the rhyme scheme, and use of many diverse poetic devices that interact wit hin the poem the poem. One is able to gain insight into ââ¬Å"Lines Composed a Few Lines Above Tintern Abbeyâ⬠by first trying to understand the mood and setting of the poem. Although it ââ¬Å"is a miniature of the long poem Wordsworth never quite wroteâ⬠(Robyn Young p.409) it lacked nothing as far as depth and intensity goes. Wordsworth was very skilled in such areas, although his writing may be come very complex it is said that it was a result of ââ¬Å"the spontaneous overflow of emotionâ⬠(Gale Net). Wordsworth wrote this poem, as cited by Wordsworth without ââ¬Å" any part of it was written down till I reached Bristolâ⬠(F.W. Bateson p.191). Wordsworth was a firm believer that man should ââ¬Å"find an immanent force that unites them with their physical and spiritual environmentsâ⬠(Jan Shoemaker p.1). As Wordsworth revisits this beloved place of his (Tintern Abbey) he is reminded of how he once perceived this sanctuary. Wordsworth attempts to compare...
Thursday, February 27, 2020
Point-Of-Purchase Advertising Essay Example | Topics and Well Written Essays - 750 words
Point-Of-Purchase Advertising - Essay Example Every time I pay for something at a convenience store or shopping mall, my eyes always stray to the magazine rack. The colorful front covers never fail to catch my attention. What is featured on those covers is also eye-catching. While I wait for my turn with the cashier, I find myself reading the tidbits about celebrities or appreciating the blurbs on interior decorating. On some days I would find myself getting a copy of one or two magazines from the display to add them to my purchases. The same thing happens to me when it comes to food. Whenever I go grocery shopping, I always come home with something I did not plan on buying. There was one time I only wanted to buy toiletries but arrived home with three cans of Campbellââ¬â¢s Mushroom Soup because the store was having a Buy One, Take One promo on the product. On other days, I would get a spaghetti pack since the store would have noodles and canned tomato sauce packaged as one item. The last product would be cosmetics. As a fem ale, I would always be on the lookout for bargains and sales. Although I am not the type to go to the mall specifically to buy any kind of make-up, when I see a basket with lip colors for a discounted price a piece, I normally grab some, thinking I could send them out later as gifts. This happens most often during the Christmas season when a number of cosmetic items are on sale. Another reason I tend to buy an eye-shadow kit, for example, is when the sales person offers to try the colors on me and I end up looking really nice. For food, cosmetics and magazine, I often find myself buying the products because of several reasons. For the magazines, I patronize because I find certain stories on the cover interesting. I am also a big fan of some celebrities so when they are featured by a magazine and I like the story about them, I buy the literature. I find the point-of-purchase marketing for this product helpful. If the magazines were not displayed near the checkout counter, I would not have seen the magazines. If so, I would not have gotten the information I was interested in. For the food products, I think their POP marketing was also effective but not as effective as that for the magazines. I did not find these annoying. However, I think that some of these did not even reach their target markets on some days. For example, as I was heading towards the dairy section one time, I happened to notice some promotional products on the display in another section. Since I did not need anything in that section, I did not stop to check out the items being advertised. In this sense, I think the POP was wasted. I have the same sentiments for the POP marketing used in cosmetics. I think these products are more of a luxury for most consumers than a necessity. On the other hand, customers will be still be encouraged to buy lipstick or compact powder after POP marketing like trial make-up, discounts and freebies because it is a chance to have a very expensive product to beautify themselves with. As a marketing executive for any of the three products, I would continue to spend some of my advertising budget on point-of-purchase advertising. These kinds of promotions ââ¬Å"have been found to have a significant influence on consumer shopping behaviorâ⬠¦ Point-Of-Purchase Advertising International (POPAI) reports that as much [as] 75 percent of buying decisions are made in-store.â⬠(Nicolas, 2007) I would probably change some aspects of the POP based on the location of the product in a grocery store, for example. Not all products can enjoy the spot near the cashier where people spend time in line and can still make an impulse decision on the items in their line of vision. Some products are even in an aisle that may only see
Tuesday, February 25, 2020
Curriculum and course design Research Paper Example | Topics and Well Written Essays - 2500 words
Curriculum and course design - Research Paper Example Too Much Data 7 3.1.1.What Could Be Done? 7 3.2. Too Many Exercises 8 3.2.1.What Could Be Done? 8 3.3. Availability of Answer Key 8 3.3.1.What Could Be Done? 8 3.4.Vocabulary List 8 3.4.1.What Could Be Done? 8 3.5.Daily Mini Diary 9 3.5.1.What Could Be Done? 9 4.Good Class Room Material 9 4.1. Informative and Authentic Reading Material 9 4.2. Computer and Internet 10 4.3.Worksheets and Quizzes 10 4.4.Creative Exercises 10 5. Conclusion 10 1. Introduction Robert Burshfield (author of the book: ââ¬ËUnlocking the English Languageââ¬â¢) believes: "Any literate, educated person on the face of the globe is deprived, if he does not know English". English, being the language which is most widely published and spoken by more than 250 to 350 million non-native speakers, is now the prerequisite for anyone to consider himself as part of the new concept of globalization. Having an international recognition it is the most commonly spoken and used language as compared to any other colonial la nguages like French, Spanish, etc. In Asian countries like Indian, with variety of languages, English is commonly used as a source to unite them. As a medium of language in schools, court of law, newspaper and other electronic media, it is spoken and written in India, more than in England itself. Having more than 508 million speakers across the globe, English is not used as world language due to number of its speakers but because it is widely used as the foreign or secondary language outside its native areas. This importance of English as a global language, initiated the concept of making it an entire course added as a part to the curriculum of schools across the globe. The course dose not only provide value addition in form another language to the learner but also opens new broad horizons to better understanding of English culture, heritage and civilization. Taking into account the importance of English language, it is concluded that this course is very beneficial to students in se condary school, who do have some previous knowledge of English but lack the full command on it as a language. The benefits will be further highlighted in the report. There is room for some suggestions to further improve the course content which would also be covered as part of the report. 2. Usefulness of Course ââ¬â A Critical Analysis 2.1. Global Benefits 2.1.1. Jobs and Career As we talked about the new emerging concept of globalization, in the above introductory paragraph, we identify that English language enjoys the recognition of an international language used as a common medium of communication among people from various cultures. The audience of the course is Secondary School entry level students, who in later stage will be required to relocate globally for the purpose of education, jobs, etc. When required to work in diverse cultures, having acquired a command on an international language, they will possess a value addition tool that will help them gain a competitive edg e in their field. They will be preferred over students who lack the element of a common language that is used across the organization in any multinational. 2.1.2. Education In the field of education, globally every university or high school offers courses having English as primary language for instructions. The students having good command in this language will feel more comfortable while selecting their course and will have a more diverse variety of options for selection.
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